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Mobile Spearheads Digital Video Advertising’s Growth

The US digital video advertising market is on pace to nearly double by 2019. This growth will be led by an ongoing shift toward mobile viewing, a host of digital platforms that now prioritize video and a growing assortment of content against which to ...
///   2016. február 25.

Super Bowl mobile marketing finds groove before and after game

Numerous brands delivered well-crafted mobile strategies capitalizing on the excitement both before and after the Super Bowl, overshadowing any efforts to drive engagement during the popular live event. From mobile-driven giveaways to fun digital ...
///   2016. február 10.

Google exec: Leverage omnichannel touch points to drive app awareness

NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.During ...
///   2016. január 22.
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