Coca-Cola _ címke keresés

McDonald’s dominates mobile by transforming packaging into virtual reality handsets

McDonald’s is adding a new spin to its Happy Meal by enabling customers in Sweden to download a complementary mobile application and turn the packaging into a virtual reality viewer, underscoring the fast food chain’s desire to build relationships ...
///   2016. március 02.

Super Bowl mobile marketing finds groove before and after game

Numerous brands delivered well-crafted mobile strategies capitalizing on the excitement both before and after the Super Bowl, overshadowing any efforts to drive engagement during the popular live event. From mobile-driven giveaways to fun digital ...
///   2016. február 10.

Is Twitter’s $1M price tag for branded emojis worth it?

Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in. The ...
///   2016. február 10.
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